Category: Digipak

For our second draft of the digipak we set our focus on making the front cover more recognisable as TBD as well as adding the inside covers to it.

Front Cover                                              Inside left

Inside Right                                              Back Cover

 

What’s new:

• We’ve added the spine, and inside covers.
• we changed the front cover.
• the title has been changed to ‘TEN MILES BACK’

What’s next:

• Try out new and interesting fonts.
• changing up the layout of the inside covers.
• tweaking the front and back.

For the most part the photoshoot went well and we got good and usable images for both the digipak and a behind the scenes of the social media page allowing us to use a variety of images for different purposes, there are a few images that would have been better if angled differently and some did have a blur on them that wasn’t meant to be there.

With these photos we now need to choose which one to use for the album cover and which ones to upload as a fun behind the scenes onto our Social media page.

 

For the shoot we got a wide variety of angles and distances in multiple locations to get a lot of choices for the social media page and album cover as they could be used for either depending on the photo and was a good way to get both done.

I like this image from the shoot as its a good photo that is angled well and can be used for the album or for a social media page post where he looks more sophisticated reading a book in a windowsill.

With these photos we will now start making a digipak cover with them and posting some as behind the scene photos on the social media page.

 

Before starting on our actual digipaks we did a few mockup designs where we put together images online to create the layout that we want and to try things out before we have photoshoots for it. We could have used AI to make some mockups but we decided to use stock images as doing it ourselves gave us more freedom of choice. The idea behind this is to get us used to making them and to get us thinking about what’s conventional for them and what to do for our actual one.

While making these mockups we had to think about where the mandatory things like barcodes, song list and album name would go in relation to the cover images making this good practice to get used to spacing and how to fit everything into the space. We also had to think about how we would encode the star image and ideas of the artist and how the audience would end up decoding it.

We created multiple mockups with different colour schemes and ideas behind them to give a variety of what we could do for the first draft.

When it comes to making the actual first draft we will take the photos ourselves but for the mockups we used images online as a quick way to see what works and what we might want to do as we could easily find people posed the way we want and see how that actually looks on a digipak.

 

 

 

 

We made a moodboard of a bunch of ideas that would work as a blueprint of who the artist is and what their genre, style, star image and brand are so that whenever we make something related to them we can have a consistent image no matter what media language. It will also help us understand our audience better as now that we have this star image created it’s easier to think about what kind of person would follow them and who their audience would be.

When we make the social media page and digipak it will be useful to look back on this so that we can keep the same integrated brand image between everything and keep the same idea of what their star image is.

Before starting on our Digipaks we took a look at what’s conventional for our genre and how other artists have represented themselves and their music through their digipaks. It was fairly difficult to find a digipak in the same genre as ours as many artists within it usually only produce singles and rarely do an actual album making it hard to find good examples of a front and back of a digipak.

In the genre its fairly typical to be out there and kind of weird with what you do for your covers as many people tend to have it related to one song in the album or to have it reflect the name of the album.

Some artists in the genre do have themselves on the covers but others don’t giving us freedom to try both while staying kind of conventional.

For the album cover that I looked at you can see the artist encode the idea of being out there with their music and playful with it through the sketchboard look of the covers which allows the consumer to decode that idea.